Jan Gerber on the dark side of the ultra-rich’s anti-aging pursuit – VN Express International

What happens when chasing health dominates your life to the point that you avoid spending time with loved ones in favour of adhering strictly to diets and workout schedules?

In this VnExpress article, our CEO answers this question, focussing his response around the term he has coined to describe the cluster of symptoms present in those who pursue longevity no matter the cost: “longevity fixation syndrome.” Jan shares that he increasingly sees this phenomena in wealthy clients who can buy almost anything except time and that the syndrome is rooted in an intense fear of aging that drives them to obsessively track and optimise every aspect of their health.

To learn more about how these habits that begin as healthy pursuits can spiral into all-consuming rules, the toll this obsession takes on relationships and wellbeing, and how the booming longevity industry feeds the cycle, you can read the full article here.