Luxury addiction is real: here’s how to rewire your brain – Jan Gerber in The Khaleej Times

In his latest op-ed for Khaleej Times, our founder and CEO, Jan Gerber, unpacks a pattern we see all too often: when luxury, once a source of joy, quietly becomes a way to soothe emotional pain.

Blending personal reflection with clinical insight, Jan explores how this shift doesn’t stem from weakness, but from being human. When success becomes a salve for inner unrest, it’s not about indulgence but about the deep need to feel seen, safe, and enough.

At Paracelsus Recovery, we meet people where they are. Whether it’s luxury, status, or substances that have become entwined with self-worth, we help clients gently untangle the knots and reconnect with meaning, and with themselves.

Keep an eye out for Jan’s monthly column, and read the full piece –> here.